yap is an ephemeral, real-time chat room with up to six participants. your messages appear and disappear as quickly as you type them, which means unless you pay attention to what everyone says (for once), you’ll miss it. after creating a room, you can embed a piece of media (a video, a website, or something else) for your group to discuss or just shoot the sh*t.

Designers must be aware of their role in social UIs and give the same thought to social dynamics that they would to legibility, scalability and others. They must be aware of what social friction they are introducing or reducing, and they need to ask themselves, “How will this UI make my user look to others?” and “How will this UI affect the quality of social interactions?”