Your success is delicious. Others look at your success and think, “Well, duh, it’s so obvious what they did there - anyone can do that” and, frustratingly so, they’re right. Your success has given others a blueprint for what success looks like, and while, yes, the devil’s in the details, you have performed a lot of initial legwork for your competition in the process of becoming successful. I do know that Apple believes the future is invented by the people who don’t give a shit about the past.

‘The problem is that this is exactly what the competition are doing — they are competing with the iPad rather than solving a problem that hasn’t been solved yet. They’re always one step behind because they’re simply trying to re-create the solution that Apple has created for their vision of a touch tablet device.’