Houston hip-hop’s chopped and screwed sound has inspired one of the internet’s loneliest and most beguiling corners. --- Moore, known to his 24,000 subscribers as Slater, is regarded among aficionados as the originator of the “slowed + reverb” phenomenon, a simple DIY remixing style that has thrived on YouTube in recent years. Slater provided a blueprint that many others have followed: Start with a moody song that’s already popular on YouTube; ratchet up the sense of druggy melancholy by slowing it down and adding a touch of digital echo; pair it with similarly wistful animation; watch the views pour in. […] The songs that people want to hear, in other words, often owe a sonic debt to Screw before they’ve even been slowed, having absorbed it directly or through Screw-influenced artists.

The fastest way to create a music video from a song. Upload an MP3 to YouTube in HD.

YouTube crushing everything does seem like a concern. I love novelty songs, I ride hard for novelty songs—but if, suddenly, all our big hits are goofy YouTube-incubated one-offs, the novelty song will cease to be novel.

"A collaborative music/spoken word project." A collection of YouTube videos of people playing various instruments all in the B-flat key. Start and stop and fade them each in any way at any time. This is awesome.