So the attempt to launch a from-scratch, celebrity-free outlet for longform music journalism has failed. Can a Kickstarter fail “spectacularly”? I don’t know. But reaching 17% of a proposed goal is something, for sure. This isn’t schadenfreude, though; there’s nothing in the Uncool idea to root against, per se. It’s more an opportunity to consider how campaigns like this, when undertaken in good faith, can underachieve. In brief: the idea may be modern, but the underlying realities are rooted in basic political economic realities that date back a very, very, long time.

“Criticism is only useful when it helps us see something we are having difficulty seeing on our own; it’s not helpful when it tells us to stop looking. ‘But what if everyone pays attention to the wrong things? We have to guide them to the right things!’ Well, eventually everyone stops paying attention to everything: time is pretty effective that way. With that in mind, we should only worry about pointing the good out, and not worrying about the bad. And in the age of the Internet, this dictum takes on added force. Think of it as the Paris Hilton effect: talking about the bad just encourages the bad. No one has ever cured a celebrity of anorexia by posting photographs of her on the Internet, or has helped Charlie Sheen get off alcohol by getting exasperated at his stupidity. Trashing bad people and bad art does not make you a good person.”