How music became ‘un-bundled’ from CDs as consumers downloaded the one or two songs they actually wanted, and how direct-to-fan sales have re-bundled that music into not just CDs but digital releases, vinyl, and every manner of special package imaginable. “As artists get their arms around all their rights and build direct relationships with their fans we’re seeing artists’ output RE-BUNDLED into higher value packages and average revenue per transaction greater than those delivered by the Compact Disc.”