Why Altered Zones, Pitchfork's new MP3 blog collective, is a destructive force toward artists. However: This isn't all Pitchfork's fault. An artist doesn't get on the internet without their own considerable effort. They don't have to react to coverage. Young people are inexperienced and I don't blame us for going for fame as soon as the slightest hint thereof beckons, but there's more to this than the idea that Pitchfork is trying to co-opt all the young rebels.