Safiya Umoja Noble: Social Inequality Will Not Be Solved By an App (WIRED)
We need more intense attention on how artificial intelligence forestalls the ability to see what kinds of choices we are making.
An excerpt from Noble’s book ‘Algorithms of Oppression: How Search Engines Reinforce Racism.’
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New, neoliberal conceptions of individual freedoms (especially in the realm of technology use) are oversupported in direct opposition to protections realized through large-scale organizing to ensure collective rights. This is evident in the past 30 years of active antilabor policies put forward by several administrations and in increasing hostility toward unions and twenty-first-century civil rights organizations such as Black Lives Matter. These proindividual, anticommunity ideologies have been central to the anti-democratic, anti-affirmative-action, antiwelfare, antichoice, and antirace discourses that place culpability for individual failure on moral failings of the individual, not policy decisions and social systems. Discussions of institutional discrimination and systemic marginalization of whole classes and sectors of society have been shunted from public discourse for remediation and have given rise to viable presidential candidates such as Donald Trump, someone with a history of misogynistic violence toward women and anti-immigrant schemes. Despite resistance to this kind of vitriol in the national electoral body politic, society is also moving toward greater acceptance of technological processes that are seemingly benign and decontextualized, as if these projects are wholly apolitical and without consequence too. Collective efforts to regulate or provide social safety nets through public or governmental intervention are rejected. In this conception of society, individuals make choices of their own accord in the free market, which is normalized as the only legitimate source of social change.
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We need more intense attention on how these types of artificial intelligence, under the auspices of individual freedom to make choices, forestall the ability to see what kinds of choices we are making and the collective impact of these choices in reversing decades of struggle for social, political, and economic equality. Digital technologies are implicated in these struggles.
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I often challenge audiences who come to my talks to consider that at the very historical moment when structural barriers to employment were being addressed legislatively in the 1960s, the rise of our reliance on modern technologies emerged, positing that computers could make better decisions than humans. I do not think it a coincidence that when women and people of color are finally given opportunity to participate in limited spheres of decision making in society, computers are simultaneously celebrated as a more optimal choice for making social decisions. The rise of big-data optimism is here, and if ever there were a time when politicians, industry leaders, and academics were enamored with artificial intelligence as a superior approach to sense-making, it is now. This should be a wake-up call for people living in the margins, and people aligned with them, to engage in thinking through the interventions we need.