A representative from Instagram said that the earliest post the company could surface for this current cycle of the challenge was posted a week and a half ago by the Brazilian journalist Ana Paula Padrão. Others have noted that women in Turkey began sharing black-and-white photos recently to raise awareness about femicide. Though the portraits have spread widely, the posts themselves say very little. Like the black square, which became a symbol of solidarity with Black people but asked very little of those who shared it, the black-and-white selfie allows users to feel as if they’re taking a stand while saying almost nothing. Influencers and celebrities love these types of “challenges” because they don’t require actual advocacy, which might alienate certain factions of their fan base.

Below is a list of common issues in the ever popular internet quiz style to help you determine if yourself or someone else might be a bad ally.

Hello! You have just been sent this link because you explained a woman's joke to her on Twitter! Or maybe you made her own joke back to her, except not as funny, or derailed her joke by talking about something else, or something similarly well-intentioned but cringeworthy. Whatever the case, we must regretfully inform you that you have almost certainly made her feel insulted, bored, annoyed and/or angry. This is probably not what you wanted.

Ignore the barrage of violent threats and harassing messages that confront you online every day.” That’s what women are told. But these relentless messages are an assault on women’s careers, their psychological bandwidth, and their freedom to live online. We have been thinking about Internet harassment all wrong.

I would challenge the idea that trolls, and trolls alone, are why we can't have nice things online. There is no doubt that trolls are disruptive, and there is no doubt that trolls can make life very difficult. That said, trolling behaviors signify much more than individual pathology. They are directly reflective of the culture out of which they emerge, immediately complicating knee-jerk condemnations of the entire behavioral category. Until the conversation is directed towards the institutional incubators out of which trolling emerges -- as opposed to just the trolls themselves -- no ground will be gained, and no solutions reached.