So the attempt to launch a from-scratch, celebrity-free outlet for longform music journalism has failed. Can a Kickstarter fail “spectacularly”? I don’t know. But reaching 17% of a proposed goal is something, for sure. This isn’t schadenfreude, though; there’s nothing in the Uncool idea to root against, per se. It’s more an opportunity to consider how campaigns like this, when undertaken in good faith, can underachieve. In brief: the idea may be modern, but the underlying realities are rooted in basic political economic realities that date back a very, very, long time.