I believe the company has good intentions, and is run by people who do not want to be racist or to create racist contributions to culture. Nevertheless, the company made a cultural contribution that was predicated on racist ideas. It's particularly egregious to trade in racist ideas when it's not for artistic purpose or to comment on society, but to sell a product. Therefore, the most helpful thing I can do is to help them fix the broken process within their company that produced this unfortunate result.

Now this is how you apologize. But more importantly, this is how you learn from your mistakes. On last Friday night’s episode of The Late Late Show on CBS, actor Jason Alexander repeatedly joked with host Craig Ferguson about the game of cricket being a “gay sport” as opposed to a “manly” one. Having had time to more carefully consider the jokes he made though, the Seinfeld actor released a new statement through his Twitter account, explaining how conversations with his gay friends made him realize the effect that kind of denigrating humor has on the adolescents that so often find themselves the subject of it.

“My argument: doesn’t someone have to act like this? Like film villains, isn’t it best when those people are over there entertaining us, letting us use them as a dartboard for our own anxieties and antipathies in exchange for our attention and money?”

1. PR companies are liars and are out to fuck you. 2. Music blogs are run by human beings and should be treated thusly. 3. Make no concessions.