"the Department of Health is considering plans to force tobacco manufacturers to sell their cigarettes in plain unbranded packets." "They'd be taking one of the most carefully branded products in the world, and de-branding it. And since they've already banned tobacco advertising, cancer sticks don't really have much else left except their branding. They'd be stripping them back to just their name, taste and cost."

The sad dumbing-down of one of the most visited and trusted news sources in the country.