“A writer’s search for journalism in the age of branding.” In which Maureen Tkacik engages in a number of jobs she wouldn’t otherwise take to explore them journalistically and try to get at the heart of the ‘nothing economy’. This is a great piece, and I think the reactions (in the comments and in my knee, occasionally) questioning her ‘legitimacy’ and hypocrisy illuminate the very problem she’s talking about. I think the idea of injecting a journalist experience into a piece are wonderful, because so-called straight journalism is often a myth and because it can make the writing and reading better.