On crazy geniuses and products with and without imagination. "And the iPod itself is a shiny fruit fallen to earth from an enchanted tree in a mystical fairy land populated entirely by crazy geniuses."

Pressure from hearing charities and internal company concern has led Apple to patent a technology that would calculate how long a listener had been listening at high volumes and automatically turn the volume down.

An interview with Apple's brilliant product designer, who possesses a "fanatical care beyond the obvious stuff."

"Every time Apple releases something new, I am re-staggered by the internet's ability to be negative. It makes me sad. Every Steve Jobs presentation brings out so much negativity... There's no way to grapple with it, [but] I'm going to try."

Interesting ideas from Apple, patented just in case.

On the struggle between Apple and the music industry. "Is the government coming to take away your iPod? Of course not. But your iPod is already less functional than it should be."