For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made.

"Commercial concerns are both implicit and invisible in the consumption of content."

Entertaining ad campaign by Crispin Porter + Bogusky. I'm not going to start eating BK, but this is tasty.

Another take on the "NYC" portion of the recent and much-maligned NYC taxi redesign. It is praised. The logo on its own is quite interesting, and the possibilities shown with it as a "vessel" are cool.