Where does this strange empire start or stop?

Looking at the big picture, these are all tiny things, mostly harmless. Considering the amount of harm Amazon does to the environment and the people who work for them, it’s hard to give much of a shit about whether or not there’s a Subscribe & Save option for a bassoon harness. But these little things matter when we’re putting massive amounts of money, personal data (including our kids’ data), and faith into a company that’s falling short of its basic business: running a website that sells stuff.

On crazy geniuses and products with and without imagination. "And the iPod itself is a shiny fruit fallen to earth from an enchanted tree in a mystical fairy land populated entirely by crazy geniuses."