Secret codes. Legal threats. Betrayal. How one couple built a device to fix McDonald’s notoriously broken soft-serve machines—and how the fast-food giant froze them out.

The solution to the growing global food crisis will not be technical; it will be social and political. The Oxfam report offers a good start: The World Bank, which operates under the leadership of a president chosen by the US, should stop financing dodgy land deals in the global south—as it has been doing—and start advising the governments of low-income, food-insecure countries to set up strict protections for smallholder farmers. Further, Oxfam advises, the World Bank should cajole low-income nations to insist that any land deals be structured to ensure that local food security is enhanced by them.

“After all, if Starbucks can make a profit by putting its stores right across the street from each other, as it so often does, why couldn't a unique, well-run mom and pop do even better next-door? And given America's continuing thirst for exorbitantly priced gourmet coffee drinks, there's a lot of cash out there for the taking. As coffee consultant Dan Cox explained, ‘You can't do better than a cup of coffee for profit. It's insanity. A cup of coffee costs 16 cents. Once you add in labor and overhead, you're still charging a 400 percent markup—not bad! Where else can you do that?’ Until Americans decide they need to pay four bucks a pop every morning for a custom-baked, designer-toast experience, probably nowhere.”

I want to revisit this later; it is an interesting retort to Michael Pollan and others' condemnations of current farming techniques.