It is bleak on so many levels, first and foremost the job losses during a straitened time for media. Pitchfork was one of the last stable music outlets going – where else are the former staff, and the site’s hundreds of freelancers, meant to work now?

Incorporating Pitchfork into a men’s magazine also cements perceptions that music is a male leisure pursuit, and undermines the fact that it was women and non-binary writers – Lindsay Zoladz, Jenn Pelly, Carrie Battan, Amanda Petrusich, Sasha Geffen, Jill Mapes, Doreen St Félix, Hazel Cills; the fearless editing of Jessica Hopper and then the most recent editor-in-chief Puja Patel, to name but a handful – who transformed the website in the 2010s. It also suggests that music is just another facet of a consumer lifestyle, not a distinct art form that connects niche communities worthy of close reading, documentation and, when warranted, investigation.