The Windows and Android communities need to better understand why so many of us choose Apple, and the Apple community needs to better understand the large market of people who can’t or won’t.

It’s true, there’s not necessarily a business case to do this, but that is not the only thing Apple will be judged on in the decades to come. And that’s what I’m talking about here: how will future generations look back at Apple, and by extension its customers? Did we all live our lives by more than just the bottom line? Or were the late twentieth and early twenty-first century the decades in which we irrevocably decided that everything should be disposable (or even recyclable) after just two or three years?

‘The reaction to Jobs' death-- his full transformation into one of the era's most prominent secular deities-- reveals that we want more than anything to believe in the benevolent, progressive, and humane powers of technology.’