Jia Tolentino on how the mantra of “less is more,” which obeys a logic of accumulation, hints at genuinely different ways of thinking. --- It is rarely acknowledged, by either the life-hack-minded authors or the proponents of minimalist design, that many people have minimalism forced upon them by circumstances that render impossible a serene, jewel-box life style. Nor do they mention that poverty and trauma can make frivolous possessions seem like a lifeline rather than a burden. Many of today’s gurus maintain that minimalism can be useful no matter one’s income, but the audience they target is implicitly affluent—the pitch is never about making do with less because you have no choice. […] Today’s most popular minimalists do not mention Marx. Sometimes they address the importance of freeing oneself from the dictates of the market. In “Goodbye, Things,” Sasaki writes about the importance of figuring out your minimum required monthly income, and encourages readers to consider the environmental consequences of their life styles. Millburn and Nicodemus write about the joy that comes from choosing to earn less money, even if they avoid discussing the more common situation of having your wages kept low against your will. But they also assure their audience that “capitalism is not broken”—we are. They insist that there’s “nothing wrong with earning a shedload of money—it’s just that the money doesn’t matter if you’re not happy with who you’ve become in the process.” Even these sincere prophets of anti-consumerism are hesitant to conclude that the excessive purchasing of stuff may be a symptom of larger structural problems, or that a life built around maximum accumulation may be not only insufficiently conducive to happiness but actually, morally bad. The worst versions of life-style minimalism frame simplicity not as a worthy end in itself but as an instrument—a tool of self-improvement, or of high-end consumption, or of self-improvement through high-end consumption. It is a vision shaped by the logic of the market: the self is perpetually being improved; its environment is ready for public display and admiration; it methodically sheds all inefficiencies and flaws. This vision also forgoes any recognition that the kind of salvation so many people are seeking can happen only at the level of the system rather than at that of the individual. […] This is, in the end, the most convincing argument for minimalism: with less noise in our heads, we might hear the emergency sirens more clearly. If we put down some baggage, we might move more swiftly. We might address the frantic, frightening, intensifying conditions that have prompted us to think of minimalism as an attractive escape.