Maybe we can even get back to a place where media outlets run fewer, better stories, written by journalists who are paid fairly, edited by staff who aren’t being asked to edit an insane amount of copy every day, and read by people who appreciate quality over quantity and are pretty tired of the endless content cycle themselves.

Maybe the indie experiment only existed to create Grimes, the ultimate internet content producer who makes content directly aimed at internet viewers. She is the best example of ‘not being a band/musician’, but instead a ‘playing by the rules’ content generation machine that resonates with humans wasting time on the internet.

"Commercial concerns are both implicit and invisible in the consumption of content."