"Commercial concerns are both implicit and invisible in the consumption of content."

"I’m afraid of what the systematic harnessing of communities will result in." Specifically, he's afraid that it will result in a) fans wasting their time and money and b) the artist being relegated to the sidelines while context and 'engagement' take over. Valid fears if you ask me, and exactly the sort of the thing that Matt LeMay outlines in the MBV post 'Living in the Age of Art vs Content' (http://www.mbvmusic.com/2010/10/19/living-in-the-age-of-art-vs-content/26911).