To help manage the shortage, the authorities sent a message that made them untrustworthy. --- As the pandemic rages on, there will be many difficult messages for the public. Unfortunately, the top-down conversation around masks has become a case study in how not to communicate with the public, especially now that the traditional gatekeepers like media and health authorities have much less control. The message became counterproductive and may have encouraged even more hoarding because it seemed as though authorities were shaping the message around managing the scarcity rather than confronting the reality of the situation. […] It is of course true that masks don’t work perfectly, that they don’t replace hand-washing and social distancing, and that they work better if they fit properly. And of course, surgical masks (the disposable type that surgeons wear) don’t filter out small viral particles the way medical-grade respirator masks rated N95 and above do. However, even surgical masks protect a bit more than not wearing masks at all. We know from flu research that mask-wearing can help decrease transmission rates along with frequent hand-washing and social-distancing. Now that we are facing a respirator mask shortage, the federal Centers for Disease Control and Prevention is recommending that surgical masks are “an acceptable alternative” for health care workers — again, obviously because some protection, even if imperfect, is better than none. In the face of this, publicly presenting an absolute answer — “You don’t need them” — for something that requires a qualified response just makes people trust authorities even less. […] Since the W.H.O. and the C.D.C. do say that masks lessen the chances that infected people will infect others, then everyone should use masks. If the public is told that only the sick people are to wear masks, then those who do wear them will be stigmatized and people may well avoid wearing them if it screams “I’m sick.” Further, it’s very difficult to be tested for Covid-19 in the United States. How are people supposed to know for sure when to mask up?

To fight the pandemic, restaurants are shuttering across America with no aid in sight. What will happen to the rest of us? --- The boldest action on the parts of government includes eviction bans and more funding for paid sick leave and relaxed liquor regulations. What do these regulations offer an undocumented dishwasher who just got laid off, beyond the hope that his landlord might not demand four months’ back rent in due time? What do they offer business owners trying to keep their employees employed, beyond hope for a fraction of the revenue needed to pay for rent, supplies, and staff? Restaurants are suffering from this pandemic because they’re the center of communal life in America, but the awful cascade of consequences lays bare how broken American life has become. American restaurant culture is a glorious public-works project, like a train station or a bridge, built during more prosperous times; its rusting supports and cracked concrete would have been tough but possible to fix oh, any time, for decades. But no one did. And now, the earthquake has come. Without major and unprecedented government intervention and responsible community support, independent food culture could go the way of the neighborhood pharmacy and department store in the wake of this pandemic. In high-rent neighborhoods in American cities, the transition is already underway, with high-rent blight stuffing neighborhoods with chains, fancy and otherwise. And as restaurants go, so will independent stores of all kinds, whether it’s repair shops or clothing stores or bookstores like the one I worked in, which are now struggling to survive and temporarily laying off staff. Any retail that’s not a grocery store is in serious danger. In the aftermath of the Great Shuttering, without help, the only operators with capital to reopen will be the same massive corporations whose irresponsible treatment of their workers is threatening to worsen the outbreak.