Ben Pieratt: A 3-step process for naming a project/product. (And some resources)
Naming a project is always an awful experience.
Milton Glaser: Things I Have Learned
Great, of course.
Technology Review: Blogs: Ed Boyden's Blog: How to Think
Stressing the importance of actively engaging everything that you take in and the way that you take it in, so you can synthesize and maximize and!