Fantano is not unaware of his detractors, who range from viewers who think he doesn’t know what he’s talking about to fellow critics who think he doesn’t know what he’s talking about. The things that make him a successful vlogger—his speed, his unpretentious humor, his willingness to review everything regardless of his genre fluency, his refusal to assume a deep understanding of an artist’s politics or feelings—are at odds with traditional print and online criticism. He brought up an interaction with a Pitchfork writer who eagerly introduced himself at South by Southwest. The writer told Fantano he was only joking when he previously wrote on Twitter, “Anthony Fantano makes me want to quit my job.” Every music writer we spoke to is at least aware of Fantano’s work—some of them find it dumb, and at any rate, don’t want to talk about it on the record. It doesn’t bother Fantano too much, but it does bother him. “It obviously took time and took a lot of effort,” he says of his work. “I would at least like to be treated with the same amount of legitimacy. That’s all.”

In 2012, attempts to stay ahead of readers' innate desires resulted in a collective throwing up of hands. Think pieces and reviews still existed, but they were accompanied by other attempts to lure readers: Trifles like album titles and track listings treated as news items worthy of their own "stories" (to maximize the possibility of people tripping over their fingers and into a unique view); artists out of the public spotlight for more than six months unearthed as if they were creatures from another dimension; Tweets and other public statements by artists taken out of context and drained of their tone so as to stoke "WTF" headlines; superlative-laden lists not even aimed at expressing an opinion in count-downable form; posts with factual errors seen as hits to institutional credibility and opportunities to wring double the traffic out of one story.