I’m saying the current model for sharing and more importantly for publicizing music is detrimental. Here’s what happens: young musicians make okay records that show they’ve got something but haven’t yet figured out what. The music industry then sells the shit out of it while the music press hypes it equally to death.

“What do you recommend is the best process for getting my music reviewed on Pitchfork? “The easiest way to contact us to email and mail something to me directly, not just to the office. I would also read some reviews, find out which writers might like what you’re doing, and try to contact them directly. Targeting people who seem open to your music is an easy way to help it along. If you do send CDs, I would expect that a one-sheet, while it could be read, is more likely going to be discarded, so if you send a promo CD you should make sure any information that anyone might want– your website, short bio if needed, contact info for booking or PR if you have it, is on the back of the CD case itself.”

"To mark the publication of rock critic Rob Sheffield’s second book, an 'I Love the 80s'-style tribute to the music of his youth called Talking to Girls About Duran Duran, eMusic’s Michaelangelo Matos took a unique approach to the author interview: a jukebox jury in which music critics, rather than songs, were the focus of discussion."