Works like a charm.

By hanging up their rich textures in favour of rich effects, Apple has gone well beyond a coat of paint. If people fall in love with this new, beautifully living aesthetic, there will be an argument for building native apps for years yet.

Your success is delicious. Others look at your success and think, “Well, duh, it’s so obvious what they did there - anyone can do that” and, frustratingly so, they’re right. Your success has given others a blueprint for what success looks like, and while, yes, the devil’s in the details, you have performed a lot of initial legwork for your competition in the process of becoming successful. I do know that Apple believes the future is invented by the people who don’t give a shit about the past.

It’s true, there’s not necessarily a business case to do this, but that is not the only thing Apple will be judged on in the decades to come. And that’s what I’m talking about here: how will future generations look back at Apple, and by extension its customers? Did we all live our lives by more than just the bottom line? Or were the late twentieth and early twenty-first century the decades in which we irrevocably decided that everything should be disposable (or even recyclable) after just two or three years?

‘The problem is that this is exactly what the competition are doing — they are competing with the iPad rather than solving a problem that hasn’t been solved yet. They’re always one step behind because they’re simply trying to re-create the solution that Apple has created for their vision of a touch tablet device.’

FSJ posts on the photo my friend Dean took of the UMass antipiracy campaign poster.

An interview with Apple's brilliant product designer, who possesses a "fanatical care beyond the obvious stuff."

A fine review of the trend in minimalism on the web and in technology in general since the late 90s.

Photographed by Dean. "In a bold move, the UMass Office of Information Technologies makes a stand against violating intellectual property rights by....violating intellectual property rights?"

Indeed.

Interesting ideas from Apple, patented just in case.

Isamu Sanada's Apple concept art.