PR-chitecture is architecture and design content that has been dreamed up from scratch to look good on instagram feeds or, more simply, for clicks. It is only within this substance-less, critically lapsed media landscape that Coronagrifting can prosper. […] You may be asking, “What’s the harm in all this, really, if it projects a good message?” And the answer is that people are plenty well encouraged to stay home due to the rampant spread of a deadly virus at the urging of the world’s health authorities, and that these tone-deaf art world creeps are using such a crisis for shameless self promotion and the generation of clicks and income, while providing little to no material benefit to those at risk and on the frontlines. […] There is something truly chilling about an architecture firm, in order to profit from attention seized by a global pandemic, logging on to their computers, opening photoshop, and drafting up some lazy, ineffectual, unsanitary mockup featuring figures in hazmat suits carrying a dying patient (macabrely set in an unfinished airport construction site) as a real, tangible solution to the problem of overcrowded hospitals; submitting it to their PR desk for copy, and sending it out to blogs and websites for clicks, knowing full well that the sole purpose of doing so consists of the hope that maybe someone with lots of money looking to commission health-related interiors will remember that one time there was a glossy airport hospital rendering on designboom and hire them.