We don’t have to lose our digital public spaces to state manipulation. What if future companies designed media to facilitate democracy right from the beginning? Is it possible to create a form of digital communication that promotes consensus-building and civil debate, rather than divisiveness and conspiracy theories? […] Twitter and Facebook executives often say that their services are modeled on a “public square.” But the public square is more like 1970s network television, where one person at a time addresses the masses. On social media, the “square” is more like millions of karaoke boxes running in parallel, where groups of people are singing lyrics that none of the other boxes can hear. And many members of the “public” are actually artificial beings controlled by hidden individuals or organizations. There isn’t a decent real-world analogue for social media, and that makes it difficult for users to understand where public information is coming from, and where their personal information is going. […] The legacy of social media will be a world thirsty for new kinds of public experiences. To rebuild the public sphere, we’ll need to use what we’ve learned from billion-dollar social experiments like Facebook, and marginalized communities like Black Twitter. We’ll have to carve out genuinely private spaces too, curated by people we know and trust.

…we should ask: What exactly is it about Facebook that makes people ask if it’s making us lonely?”