The conveniently toothless word “empowerment” is easily mocked, but the mockery itself serves a darkly useful purpose: What cannot be taken seriously need never be examined, let alone condemned. This comfortable habit of casual derision prevents Western media watchers from grasping the real import of certain ideas, like this one, “empowerment,” which is now become a fig leaf for questionable claims and even outright fakery, especially where women’s rights are concerned. Beyond this, the kind of rhetoric in which “empowerment” appears is often the kind that is meant to make you stop thinking about something, rather than keep thinking about it. [...] Empowerment is a word you can use to distract, to deflect criticism, and even to raise money. In the context of specific foreign policy influence, putting an empty, pretty concept in the place where a fact or an idea or an action might have been is… well, it’s one way of practicing dismediation.

This is silly. Taking this pop star's very carefully constructed image and hype seriously isn't very useful, no matter how many times you use the word 'deconstruction' and 'phallus'.