This is how the omnivore’s paradox breeds diet culture: Overwhelmed by choice, by the dim threat of mortality that lurks beneath any wrong choice, people crave rules from outside themselves, and successful heroes to guide them to safety. People willingly, happily, hand over their freedom in exchange for the bondage of a diet that forbids their most cherished foods, that forces them to rely on the unfamiliar, unpalatable, or inaccessible, all for the promise of relief from choice and the attendant responsibility. If you are free to choose, you can be blamed for anything that happens to you: weight gain, illness, aging—in short, your share in the human condition, including the random whims of luck and your own inescapable mortality.