On the tons of excellent free music coming out via rappers and their mixtapes. Rappers are very much analogous to bloggers in that both groups sort of do what they do because they want to do it, but they also know there’s not really any worth to what they’re doing - except sometimes one of their cohort gets scooped up by some faceless place with money, so there’s always a little halo of maybe-money attached to what they do. Maybe that halo’s worth more than actually making a piddly amount of money.