The world and the technology by which we take it in is becoming more and more "addictive" and what can we do about it? A concerted effort to stick to basics and saying no, says Paul Graham.

Redefining identity digitally. "As part of their Identity 2.0 profile, the user says what they want, and companies come looking for business. With companies in a position of constantly bidding for customer loyalty,

Augmented Social Network, explained.