Sarah Everts: How Advertisers Convinced Americans They Smelled Bad (Smithsonian Magazine)
A schoolgirl and a former traveling Bible salesman helped turn deodorants and antiperspirants from niche toiletries into an $18 billion industry.
AAAA That's FIVE A's: A Wet-Wipe Manifesto
All right. "Who decided that with age your desire to have a clean ass goes away?"
The New York Times: The Five-Second Rule Explored, or How Dirty Is That Bologna?
"...the rule, version 2.0: If you drop a piece of food, pick it up quickly, take five seconds to recall that just a few bacteria can make you sick, then take a few more to think about where you dropped it and whether or not it’s worth eating."