We’re building on a web littered with too-heavy sites, on an internet that’s unevenly, unequally distributed. That’s why designing a lightweight, inexpensive digital experience is a form of kindness. And while that kindness might seem like a small thing these days, it’s a critical one. A device-agnostic, data-friendly interface helps ensure your work can reach as many people as possible, regardless of their location, income level, network quality, or device.