1. Understand the buyer. 2. Passion matters. 3. Charge money. 4. Experiment with tons of models. 5. Bootstrapping is the way to go. 6. Practice, practice, practice.

"I felt like a fraud every day. Here I was, selling a wobbly, buggy tool and pawning myself off as an expert in a field that didn't exist. (My software was the first commercial tool for code review.) Every second I felt like I was putting one over on the world."

Great, of course.

On "shortening your workweek" in every way: outsourcing, clever promotion techniques, social engineering, and focusing on the right things.

On crazy geniuses and products with and without imagination. "And the iPod itself is a shiny fruit fallen to earth from an enchanted tree in a mystical fairy land populated entirely by crazy geniuses."

Christopher Fahey lays out his. A by good set of commandments for happily and successfully working in design.

Very nice, very creative business cards, but don't expect them to fit in your wallet or Rolodex. Check the comments for bonus footage from "American Psycho."

A very nice short history and profile of the Pentagram design and architecture firm.

Excellent videos!