Brian Feldman: Instagram Created The Fat Jew (The Awl)
The Fat Jew and his ilk—Fuck Jerry, Beige Cardigan, Betches and other shitpic peddlers—have no doubt kept a lot of users coming back to Instagram, likely even a substantial portion of the three hundred million monthly active users that the site boasts. For years now, Instagram has served up sponsored posts to those users, bringing in revenue for itself and its parent company, Facebook, while taking little action in response to how users actually behave on its service. It believes that if it deprives users of certain tools, users will change their behavior to fit Instagram’s narrow view of how the service should work. It simply does not account for those that don’t. The Fat Jew might be hiding behind Instagram’s lack of functionality and profiting because of it, but he’s not the only one. Instagram is too.