If Trump’s rallies operated according to affective dynamics, should we assume that online spaces work differently? Trump supporters did not vote for him because they were misinformed online—rather, they consumed and circulated misinformation because they loved Trump, because it was an enormously pleasurable thing to do, and because they imagined (correctly) that it drove the educated classes crazy. Like the rest of us, they deployed their abilities to reason and select information in accord with their affective investments, worldview, and sense of self. For better and for worse, digital technologies are rechanneling and amplifying these aspects of human nature that we all recognize, but have a difficult time integrating into our “infocentric” research models.