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Cat Zhang: TikTok Report: BENEE’s “Supalonely” and the Inexplicable Power of Vibeyness (Pitchfork)
Cat Zhang: TikTok Report: BENEE’s “Supalonely” and the Inexplicable Power of Vibeyness (Pitchfork)
In our new recurring series, we look at the good, the bad, and the straight-up bizarre songs spreading across TikTok via dances and memes. --- TikTok’s trend-setting prowess has given famous people an even greater incentive to dip their toes into the mortal world. A little song and dance comes with the possibility of a handsome reward, at least for the musicians: hits that soundtrack TikTok memes clobber their way to the top of Spotify’s Viral 50 with the rapaciousness of King Kong scaling the Empire State Building. It usually works like this: some impossibly cool teenager with above-average rhythm choreographs a dance; said dance must be rudimentary enough for anyone to learn—give or take a few hours and several YouTube tutorials—but dynamic enough for you to look impressive if you put in the work. Like a fast-casual burrito, TikTok dances are customized from the same basic ingredients, but adding something new and spicy to the mix can work wonders. Particularly fresh choreo—or at least moves backed by the right influencer—can single-handedly rocket a song to the top of the viral charts.
·pitchfork.com·
Cat Zhang: TikTok Report: BENEE’s “Supalonely” and the Inexplicable Power of Vibeyness (Pitchfork)