Recently I was approached by a newspaper reporter (who shall remain nameless) about a possible article on trolling. I agreed under the condition that I could talk about the importance of defining one’s terms. I was also asked to put the reporter in touch with a troll. I asked “Brian Macnamara,” who sometimes trolls under the name Paulie Socash (further info on Paulie here). In the end, the paper wasn’t able to run the piece (perhaps unsurprisingly, given Brian’s responses), but I asked for permission to post both sets of answers.

Paul Ford: I don’t really make decisions. Instead, I pick my friends carefully. Then I go where people ask me to go; when no one needs me to go anywhere or do anything I work on longer essays that I’ll publish some day.

“What do you recommend is the best process for getting my music reviewed on Pitchfork? “The easiest way to contact us to email and mail something to me directly, not just to the office. I would also read some reviews, find out which writers might like what you’re doing, and try to contact them directly. Targeting people who seem open to your music is an easy way to help it along. If you do send CDs, I would expect that a one-sheet, while it could be read, is more likely going to be discarded, so if you send a promo CD you should make sure any information that anyone might want– your website, short bio if needed, contact info for booking or PR if you have it, is on the back of the CD case itself.”

Great interviews with web developers and luminaries, including Khoi Vinh, Jason Fried of 37signals, Jeff Veen, Merlin Mann, Heather Champ, Dan Cederholm, and Guy Kawasaki.