All in all, the creative landscape is starting to look more toxic than it's been in our lifetimes: Artists with million-dollar checks in their pockets are telling other artists that they shouldn't expect to get paid; publications are telling writers that they shouldn't expect to get paid, either; and meanwhile everyone wonders why we can't get more diversity in the creative ranks. One obvious way to reverse media's glut of wealthy white people would be to stop making it so few others but wealthy white people can afford to get into media. But in the age of dramatic newsroom layoffs and folding publications, nobody wants to hear that. So we trudge on, forgetting what a luxury it is to do what you want to do for a living rather than what you have to do to survive.

In 2012, attempts to stay ahead of readers' innate desires resulted in a collective throwing up of hands. Think pieces and reviews still existed, but they were accompanied by other attempts to lure readers: Trifles like album titles and track listings treated as news items worthy of their own "stories" (to maximize the possibility of people tripping over their fingers and into a unique view); artists out of the public spotlight for more than six months unearthed as if they were creatures from another dimension; Tweets and other public statements by artists taken out of context and drained of their tone so as to stoke "WTF" headlines; superlative-laden lists not even aimed at expressing an opinion in count-downable form; posts with factual errors seen as hits to institutional credibility and opportunities to wring double the traffic out of one story.