Jacob Bakkila could have made his own Twitter account to post gibberish to. But the point was to appropriate something people were already paying attention to. What we thought was marketing rediscovered as art has turned out to be art rediscovered as marketing.

"Commercial concerns are both implicit and invisible in the consumption of content."

Another take on the "NYC" portion of the recent and much-maligned NYC taxi redesign. It is praised. The logo on its own is quite interesting, and the possibilities shown with it as a "vessel" are cool.