For some reason, as soon as you describe something as a brand all this fake science marketing mysticism gets invoked and paralysing decisions get made.

Another take on the "NYC" portion of the recent and much-maligned NYC taxi redesign. It is praised. The logo on its own is quite interesting, and the possibilities shown with it as a "vessel" are cool.

"A series of professional observations about package design practices within specific product categories," including Razors for Women, Low-Carb Lifestyle, and Packaged Rice.

A superb guide for anyone proposing ideas to clients who challenge you in potentially frustrating ways.