The problem is, Kanye behaves as if the only real and brave truth tellers today are conservatives with money. He acts as if the rich right wing holds a monopoly on criticisms of the Democratic party or liberal activists. This ignores a host of progressives and radicals – people like Cornel West, Nick Estes, Keeanga-Yamahtta Taylor, Mariame Kaba, Aja Monet, the Rev Jeremiah Wright, and too many artists and grassroots organizers to name who criticise the liberal establishment more fiercely than the right and with commitments to end oppression. In fact, entire progressive and radical traditions exist where people of all races offer vigorous critiques of the status quo with surgical precision. We need fewer “free thinkers” and more critical thinkers who ask about these traditions and find their places within them. The question for me is whether billionaire Kanye can ever really know about these robust traditions. Not because he doesn’t already know or will never learn about them, but because to know them is to also learn their critiques of gross wealth accumulation, Black capitalism, desire for imperial leadership, and so much more of what Kanye currently represents. Supporting free thinkers with weak conservative analysis does not threaten his status, land, antisemitic views or bank account.

Independent music: • Listeners rent music for pennies on streaming platforms • Artists rent listeners for ad dollars on ad platforms • Isolated artists make tunes in their bedrooms for isolated listeners in their bedrooms • “Hustle” myth makes a virtue of being selfish and finessing others • Trickle up attribution (lone genius myth) and compensation models (star makes all the $) • Irreverent of institutions and the archive in favor of individual freedom and ahistoricity • 20th century kitsch individualism • Fracking / short termist Interdependent music: • Listeners pay artists directly on Bandcamp/Patreon/Mixcloud/Currents.fm • Artists own and nurture their contacts and supporters • Artists and audience contribute to global scene ecosystem where the sum is greater than the total of its parts • Humble ethos makes a virtue of being considerate and supporting others • Artists attribute and pay their collaborators • DJs pay the producers whose music they use • Respect the archive and understand strong institutions actually make it possible for individuals to thrive • 21st century democratic socialism • Permaculture / long termist

Background music was once relegated to elevators and waiting rooms. Now the groundless consumption of music has become omnipresent. --- The idea of purposeful listening—which is to say, merely listening—is becoming increasingly discordant with the way that music is sold to us. […] In March, Warner Music Group’s Arts Division signed a twenty-album distribution deal with the German app Endel. The app’s proprietary algorithm “creates personalized soundscapes to give your mind and body what it needs to achieve total immersion in any task.” The company reports that its technology “is backed by science and uses personal inputs such as time of day, location, heart rate, weather to create custom sound frequencies to enhance one’s mood towards sleep, relaxation and focus.” Though I appreciate Endel’s creators not calling the app’s output “music,” I am nonetheless agog that my fellow-humans are comfortable with a late-capitalist robot voice telling them, “It’s 3:30 P.M. It’s a great time to get some work done,” and then generating electronic sounds designed to propel them deeper into their to-do lists. […] It makes sense that, in 2019, as we grow collectively more uncomfortable with our own quiet, inefficient sentience, we have also come to neglect the more contemplative pursuits, including mindful listening, listening for pleasure, listening to be challenged, and even listening to have a very good time while doing nothing else at all.

Twenty-five years after its release, the iconic rap group’s biggest hit remains deeply misunderstood. --- If Deck’s life, at the ripe old age of 22, felt no different inside or outside of prison, Meth’s cries to “get the money” are utterly meaningless. They sound less like a rallying call and more like desperate pleas of escape shouted into a void. Chasing cash, by whatever means available, is the only option for survival, as it rules everything around us—but should it? Should a lack of money make one’s life indistinguishable from prison? These are questions that arise if we’re listening to the song as a whole, but pop success alters the way music is heard. As such, “C.R.E.A.M.” has been stripped for parts: The only aspects of real interest to a mass audience are the use of “cream” as slang for money and the repetition of the hook as an admonishment to work harder, longer, and more ruthlessly in the pursuit of it. The song has become a tool of the unscrupulous system it was meant to expose. By 2014, Drake and JAY-Z were interpolating the hook into their opulent collaboration “Pound Cake” without any semblance of the struggle Wu was rapping about, while Financial Times was using “Cash Rules Everything Around Me” as a headline for a story detailing a select few rappers’ immense wealth. At this point, there’s even a nerdy YouTube tutorial that borrows the acronym to extol the virtues of Google Instant Buy. In this way, “C.R.E.A.M.” has become something like the hip-hop equivalent of Bruce Springsteen’s “Born in the U.S.A.” Right out the gate, Springsteen’s hit was being co-opted into a bland patriotism. After attending one of his concerts in 1984, the conservative columnist George Will wrote: “I have not got a clue about Springsteen’s politics, if any, but flags get waved at his concerts while he sings songs about hard times. He is no whiner, and the recitation of closed factories and other problems always seems punctuated by a grand, cheerful affirmation: ‘Born in the U.S.A.!’”

So the attempt to launch a from-scratch, celebrity-free outlet for longform music journalism has failed. Can a Kickstarter fail “spectacularly”? I don’t know. But reaching 17% of a proposed goal is something, for sure. This isn’t schadenfreude, though; there’s nothing in the Uncool idea to root against, per se. It’s more an opportunity to consider how campaigns like this, when undertaken in good faith, can underachieve. In brief: the idea may be modern, but the underlying realities are rooted in basic political economic realities that date back a very, very, long time.

"Much of the power of Beach House's music lies in the way it forgoes simple, this-means-this storytelling in favor of communicating indescribable emotions," wrote Lindsay Zoladz in her Pitchfork review of their latest album, Bloom. Switch a few words around, and this perfect evocation could have emanated from DDB's pitch meeting to Volkswagen. Which is not to belittle Zoladz's criticism, nor to build up ad-speak as any more than means-to-an-end capitalist labor. Instead, this connection highlights the idea that critics and marketers often seek the same positive criteria in art.

‘The reaction to Jobs' death-- his full transformation into one of the era's most prominent secular deities-- reveals that we want more than anything to believe in the benevolent, progressive, and humane powers of technology.’

Everything is going to be okay.