It didn’t have to be this bad. She didn’t even need to dig that deep on the iTunes “Electronic” page to find a producer to craft intriguing electro. Instead of Solveig, she could have emailed SBTRKT. Or Anthonly Gonzalez. Or Scuba. Anyone else. She’s clearly learning about dance music from television ads, not nights out.

‘I don't want to come across as rockist, but this matters. And to pretend otherwise, and try to cover it up with dance steps and glow sticks and an uncomfortable, kind-of-almost-but-not-really mash-up between Deadmau5 and Foo Fighters, is to treat dance music as just another fad to be chewed up by Big Entertainment and bottled up like a noxious pot of 5-Hour Energy.’