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Marc Hogan: Is There a Fairer Way for Streaming Services to Pay Artists? (Pitchfork)
Marc Hogan: Is There a Fairer Way for Streaming Services to Pay Artists? (Pitchfork)
As some of the pro-user-centric arguments hint, which option you prefer is partly a decision about cultural values, not economic cost. When you buy an album, no matter how many times you play it, you are making a conscious choice that it’s worth your hard-earned cash. With the existing streaming model, your money is not a direct investment—it is at the mercy of collective listening habits. Whether we want a system that rewards the conscious choices of individuals—versus, say, algorithms piping in modern-day muzak 24/7—is a question about more than dollars and (fractions of) cents.
·pitchfork.com·
Marc Hogan: Is There a Fairer Way for Streaming Services to Pay Artists? (Pitchfork)
Chris Ott: Period-correct Pop (Shallow Rewards)
Chris Ott: Period-correct Pop (Shallow Rewards)
I endured repeated listens of a record I could not understand or stand because I had nothing else to do but work out why it mattered to someone I worshiped and not to me. That will never happen again, not the way we’re set up. You will click away the second a song loses you, and you’ll never learn anything about yourself. I mean it: you will never unlock or awaken new neural paths in your brain if you continue to gravitate toward music that satisfies your expectations. That is Easy Listening.
·shallowrewards.com·
Chris Ott: Period-correct Pop (Shallow Rewards)
Jessica Hopper: Bands Abusing Kickstarter Are Exploiting Fans (Village Voice)
Jessica Hopper: Bands Abusing Kickstarter Are Exploiting Fans (Village Voice)
Looking expectantly at the rest of the world to validate your interests, hobbies or art is a set-up to feel bad, to brood and be jaded that you are not understood. You need to reprogram your relationship with money as a creative person, because the one you have is like a hex. You need to grow-up your success dream and stop this focus on how it'll make you feel better.
·blogs.villagevoice.com·
Jessica Hopper: Bands Abusing Kickstarter Are Exploiting Fans (Village Voice)
Topspin Media: Artist Spotlight: “IZ” Kamakawiwo’ole
Topspin Media: Artist Spotlight: “IZ” Kamakawiwo’ole
This success story is almost entirely the result of efforts by my friend Mike Pooley, who works at Mountain Apple Company and is about to go free-lance to offer his digital marketing services to the world! “These efforts are a great example of how an artist can capitalize on viral buzz. By linking to their free-download offer from the YouTube video, Mountain Apple Company harnessed the video’s exposure to increase their fan base. Their store is beautiful & well-designed, and their marketing efforts drove direct-to-fan sales around the globe.”
·topspinmedia.com·
Topspin Media: Artist Spotlight: “IZ” Kamakawiwo’ole
Topspin Media: Getting Practical: A Step-By-Step Guide to Building an Online Marketing Plan That Works
Topspin Media: Getting Practical: A Step-By-Step Guide to Building an Online Marketing Plan That Works
‘Ian Roger’s presentation from New Music Seminar Los Angeles, February 2011.’ A great overview of how bands have used Topsin and online marketing to great success. Some good takeaways here: a) Don't sell anything until you have a few thousand people on your mailing list, b) Until that point, focus most of all on getting known, c) Do something small every week and something big every month, d) Communicate honestly and treat your fans well.
·topspinmedia.com·
Topspin Media: Getting Practical: A Step-By-Step Guide to Building an Online Marketing Plan That Works