Robert Christgau reflects on the art of writing well about music.

In 2012, attempts to stay ahead of readers' innate desires resulted in a collective throwing up of hands. Think pieces and reviews still existed, but they were accompanied by other attempts to lure readers: Trifles like album titles and track listings treated as news items worthy of their own "stories" (to maximize the possibility of people tripping over their fingers and into a unique view); artists out of the public spotlight for more than six months unearthed as if they were creatures from another dimension; Tweets and other public statements by artists taken out of context and drained of their tone so as to stoke "WTF" headlines; superlative-laden lists not even aimed at expressing an opinion in count-downable form; posts with factual errors seen as hits to institutional credibility and opportunities to wring double the traffic out of one story.