"'It sucks,' he says. 'It's no fault of any of the people in the industry, but music is not the main focus of my life. I never really planned on it being that way. When I meet people on the business end of this music-industry thing, they tend to really gross me out. I'm not trying to make money through this.'"

Why Altered Zones, Pitchfork's new MP3 blog collective, is a destructive force toward artists. However: This isn't all Pitchfork's fault. An artist doesn't get on the internet without their own considerable effort. They don't have to react to coverage. Young people are inexperienced and I don't blame us for going for fame as soon as the slightest hint thereof beckons, but there's more to this than the idea that Pitchfork is trying to co-opt all the young rebels.