Khoi Vinh: Follow Up to “Built to Not Last” (Subtraction.com)
It’s true, there’s not necessarily a business case to do this, but that is not the only thing Apple will be judged on in the decades to come. And that’s what I’m talking about here: how will future generations look back at Apple, and by extension its customers? Did we all live our lives by more than just the bottom line? Or were the late twentieth and early twenty-first century the decades in which we irrevocably decided that everything should be disposable (or even recyclable) after just two or three years?
Green, simple healthcare. "Our packaging is made from 100% recycled materials and it is compostable, which means one day, it will probably become a part of a large tree. Maybe you can cut down that tree and make it into a speedboat."