I believe the company has good intentions, and is run by people who do not want to be racist or to create racist contributions to culture. Nevertheless, the company made a cultural contribution that was predicated on racist ideas. It's particularly egregious to trade in racist ideas when it's not for artistic purpose or to comment on society, but to sell a product. Therefore, the most helpful thing I can do is to help them fix the broken process within their company that produced this unfortunate result.