Rob Dozier: When White Kids Grow Up on the Black Internet (Paper Magazine)
Before Billie Eilish performed the Beatles' "Yesterday," during the Academy Awards "In Memoriam" segment last month, she walked the red carpet in a look that's become something of a signature for her: custom oversized Chanel tracksuit, a chunky, gold cuban link chain, long black acrylics.
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The internet has provided, for white youth who've spent a large part of their adolescence on it, a front seat to the creation and distribution of Black cultural products — Black music, slang and dances. But as those cultural products move across the internet, they get farther and farther away from their original context and meaning and often become collapsed under the simplistic label of "youth culture." This isn't as democratizing as it seems. Apps like TikTok and its spiritual predecessor Vine not only encourage the performance of Black culture by non-Black teens, but incentivize it with real money to be made. It used to just be financially viable for pop stars to perform Blackness. Now, it presents an opportunity to non-Black teens everywhere.